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Creating Trust by Trusting

There's an important little story over on Kotte.org. It's called Business lessons from the donut and coffee guy. It seems that *Ralph* lets his customers make their own change. As a result, he probably loses a little change each day and he is able to serve more customers and has a really loyal following. Jason Kotte aces the breakdown of the dynamics of trust in the situation and how it makes Ralph's business successful. It's worth reading and pondering for my business and maybe yours...