July 18, 2003
Branding Yourself Online
If you want to become known or better known in your field, read this book! The full title is: Poor Richard's Branding Yourself Online: How to Use the Internet to Become a Celebrity or Expert in Your Field. The author is Bob Baker and he's a good writer and a great nuts and bolts personal branding thinker. Branding Yourself Online was written in 2001, after the dotcom bust, so Bob knows that the internet is not the answer to everything.
Given the economic doldrums we've been going through, a very appealing aspect of Bob's advice is that it is geared to get you amazing results on the cheap. It's either do-it-yourself, here's a free resource or here's an inexpensive resource. This guy did his homework!
Now that we are free agents, personal branding is where it's at. But we've not yet switched gears and fully taken this into account in our marketing. At least, I haven't. But I'm learning quick! Some of my favorite parts are about "the brand called you", using email and designing your website. My absolute favorite part is about making your website interactive - once again - without spending a lot of money. I'm excited right now because there's so many things I haven't been doing that will be clearly beneficial to building my reputation and selling my product.
Check out these two free articles on his site to get some immediate value: (1) 10 Writing Tips for E-mail Branding Power and (2) 9 Ways to Create a Rock-Solid Identity Online. You can also get a free download of the first two chapters of the book if you are willing to sign up for his free Branding Yourself Online ezine - I just did even though I already have the book and don't need the free chapters - I want his ezine! If you want the book now, here's the Amazon link.
Posted by tokerud at July 18, 2003 12:52 PM