Time is flying by as usual and it is time to give you my take on what’s up at Apple. This is easy since they are doing so well. I’ve been writing about Apple in one way or another since the early nineties. Back then I was writing a paper newsletter once or twice a year.

Snow Leopard has been great for me. The only hassle was that quite a few things broke and weren’t fixed for a few weeks. Apple had said Snow Leopard in September and all the developers thought that meant September 30. Apple got crazy and introduced Snow Leopard on August 28. How rude!

The main thing to know about Snow Leopard if you haven’t upgraded yet is that (1) it makes your machine noticeably faster and (2) the screen pops and dazzles in a way Leopard doesn’t. Apple rewrote the Finder in Cocoa and put the full horsepower of their core graphics engine under it. Now windows pop like you’ve never seen them. As soon as you install Snow Leopard there’s no going back. It’s too lush and enjoyable — and did I say fast!

Then in September we had the new iPod touch and iPod nano. I covered them in my last post, so will skip those here. I still think the Nano makes a fantastic Christmas gift for anyone who likes music or gadgets the least bit. The iPod touch is for all those people who can’t do iPhone due to contracts, crumby reception or exhorbitant data plan charges. iPhone-less college students are perfect mates for the iPod touch because wi-fi runs rampant on a college campus and money isn’t all that plentiful in most cases when you are a student.

Then came a *mightier* Mac mini upgrade, a fast, battery-laden $995 white Macbook with everything but firewire and a crazily ginormous iMac 27. Apple rocks! They do not let up. They drive the tech world.

I only have two tiny complaints at the moment. I wish Apple had knocked Mac prices down a little more somewhere to increase Mac marketshare. But if they did, they could not wow us as well with things like the 7-hour battery life of the white Macbook. Second, where’s my iPad? Lots of people have shiny little netbooks and I want a mini-tablet as an alternative. Lots of Apple owners *had to* go out and buy netbook PCs. Since I have a Macbook Air, I held the line. I highly recommend Apple’s video about the new iMac – there’s a lot of Apple’s amazing industrial designer, Jonathan Ive, on there.

Windows 7 is here. As an after thought, I’ll mention the big W from the North country. I haven’t seen a screen with Windows 7 on it. I go by my tech reading. What I see is that Windows 7 is a great boon to Microsoft’s bottom line. Since a lot of the good things about it are already in OS X, Mac lovers need not be concerned. We know who the innovator is between Apple and Microsoft. Since there is an incredible inertia in favor of Windows, Apple will have to hustle. Glad of that.

iPhone 3G + App Store + Booming Mac Sales. Despite turbulence at the simultaneous launch of the iPhone 3G, App store, iPhone 2.0 and MobileMe, Apple is going gangbusters.

But, the number of problems occurring in recent weeks may be a new record for Apple.

A lot of people (including me) believe that Apple was getting overconfident. They started believing they were infallible. Now they know better.

On the bright side, though, Apple is disrupting and raising the bar in the industries they’ve chosen to participate in. They are making a difference that I and many others appreciate. Ultimately, I attribute the innovation Apple has achieved to: opportunity, vision, people and passion.

In the late 90’s, after Steve Jobs came back, Apple started a concerted effort to gain marketshare for the Mac. This wasn’t easy but they attacked the problem with relentless gusto and creativity. Steve assessed his competition (Microsoft) as formidable due to extreme marketshare dominance. But, he saw a long-term opportunity when comparing the technical potential of OS X vs. Windows.

Jobs bet on Apple’s technology, team, vision and design sense. The least that could be achieved was survival as the BMW to Microsoft’s Ford.

The massive undertaking of launching and realizing the potential of OS X was carried out successfully. The iPod, a whole new product initiative, was orchestrated to great success and segment dominance. Apple’s success with the iPod gave them the wherewithal to try an even more ambitous project: the iPhone.

It took three years to bring iPhone to market. In the meantime, Apple pulled off a complete switch to Intel processors from the PowerPC chip architecture. Steve said Apple needed Intel’s planned low-powered chips to drive growth in smaller computer devices. We are still seeing the fruits of this transition.

The MacBook Air is an example of a smaller device that uses Intel’s low-power chips. Lots of people are hoping for a tablet Mac or a large iPod touch in the next year. This seems likely now as other smaller devices are gaining some traction. The EEE PC, Nokia’s N810 and the PSP all may be carving out a spot for better devices made by Apple.

Right now, the iPhone has center stage and looks poised to radically alter the cell phone industry as we’ve come to know it. Leading tech pundit, Walt Mossberg, has taken to calling the cell phone, the device formerly known as the cell phone. The phone part of the iPhone is the tip of the iceberg.

Apple announced in March that it will begin a campaign to sell the iPhone into corporations, supporting Exchange and addressing the issues corporate IT deem deal-breakers. The App store introduced in July with over 1300 applications at last count seems to make the iPhone into a platform. The battle for dominant mobile platform is not over, but Apple currently occupies the front-runner slot.

Lastly, Macs are selling 3 times faster than PCs these days. Apple is taking PC marketshare quarter by quarter. There’s more to say but you get the idea. I’ve got some gripes with the stability of iPhone 2.0 software and MobileMe, but I’ll get over it and those problems will be addressed. Meanwhile, I’m absolutely in love with the App store.