I’m one of those who was extremely pleased by Tim Cook’s Apple this week. We already knew about iOS8. That’s was a really strong sign of good things to come. I will tell you why I am high on iOS 8 as a linchpin for Apple’s future, then move on to iPhone 6 and 6 Plus and finish up with the Apple Watch and finally to Apple Pay.
iOS 8 Unleashes iOS
In developing iCloud Drive and Extensions, Apple has removed the barriers to growth for the iPad. I’ve railed against the limitations of iOS on the iPad that have stopped me from using it as a full-fledged post-pc computer. With iOS 8, which is due for release next week, you’ll be able to search your entire device for files no matter which app created them. Lack of full device search has been a giant-sized missing on iPad on the order of missing copy and paste on iPhone in the early days.
Extensions solve the other major problem iPad has had which is inability to freely share information and functionality between apps. Yes, it is all well and good to have specialized apps that do one thing well. But, it’s not OK, when you have to go through hell to get a job done copying files from one app to the other. And only when you get lucky and app A has been modified to be able to work to some degree with App B. Yes you can do email and web surfing without that, but knowledge work and creativity suffer and are frustrated.
The iPad mini with retina and iPad Air are very powerful and will be able to do so much more without having to operate with one hand tied behind their backs. Removing these constraints opens up new fields of opportunity that Apple needs to capitalize on. The iPhone 6 party is about to start and we haven’t seen what the 2014 iPad(s) will look like. We’ll get to it all in a minute but lets start with what will be available to preorder tomorrow.
iPhone 6 and 6 Plus
iPhone 6 is a Worthy Upgrade to the iPhone 5s
Increased screen size is more than welcome on the iPhone and it seems to have been achieved with minimal inconvenience. The 6 is thinner. It has these nice rounded sides so you won’t find it harder to hold than a 5s. Being thinner and rounder helps it fit into your pocket as well. If you can deliver more screen real estate without penalty, why would you not?
iPhone 6 is the Incremental Entry though. The iPhone 6 Plus has other virtues I will get to in a minute but both 6s deliver:
- Even more gorgeous screen
- Faster than the 5s
- Better camera
- Beautiful design
- Extra iOS features to make it easier to operate a larger device one-handed
iPhone 6 Plus is the Topper
The iPhone 6 is big. I was surprised when I learned it would be 5.5″. That’s at the upper end of the scale for a <cringe> phablet. I’ve been wanting a bigger iPhone and even I was a little scared this big guy would be too big. But I didn’t anticipate that Apple would do all sorts of good things to make it work as an iPhone. If you can make it work, you’ve done the impossible and given users the chance to have one device to rule them all. I wanted the original iPad to be 7″. Instead we got a 10″ iPad. Then last fall we got an 8″ iPad which many flocked to.
I’ve got a 6″ Kindle Paperwhite but the touch and gray is so inferior to an iPad retina it only gets to come out on special occasions – outdoors mostly. However, that 6″ screen is more than big enough for eReading and the 8″ iPad mini is still too big for comfort though useable. This new 5.5″ iPhone 6 Plus fits the eReader size to a perfect T as it is less wide and thus better for single handed use. It’s brilliant.
Strategically, the iPhone 6 Plus seems perfect. Being an iPhone it has a much higher margin than the iPad mini which it will cannibalize to some degree. So, you raise the iPhone price $100 and you solve the issue in an instant.
When iPhone started it had to be a good phone first a foremost. Those days are gone and the new 4.7″ and 5.5″ sizes are spot on for these touch computers that happen to be phones too. Other smartphones have migrated into these spaces and now Apple has answered decisively. See my blog post Ten Reasons to Go Big with the iPhone 6 Plus for details.
I was shocked at the innovation I saw in the Apple Watch Tuesday. I was hoping that Apple would somehow pull a rabbit out the hat and make the Apple Watch compelling. And they did — much more than I expected.
Wow Impeccable All the Way Around
What I saw on Tuesday was jaw-dropping. I didn’t realize there was so much to do and so much that can be done in reinventing the watch as a mobile computing device/platform. Beyond the watch, it is clear that Apple is taking on wearables as a major new category. They didn’t just do an Apple watch like they’ve done computers and iOS devices to date. They decided the Apple watch is a uniquely personal device and personalization is imperative. No one size fits all here.
The sheer volume of options is not something we’ve seen from Apple up until now. Having 2 iPhone 6 models was the first surprise of the day. The Apple Watch is a landslide in the personalization and options department. Two sizes. Three models. Beaucoup straps. Customizable watch face content. Lots of app support — already.
Unique Opportunities with a Watch
This is what I didn’t count on. Fitness and health, yes. I knew Apple could up that compared to the iPhone. But the communication stuff. Taptics! What is that? Allowing you to signal your partner at a party with all sorts of options. I can’t wait. The little fish drawing wasn’t bad either. The Digital Crown to control zooming is perfect.
Will the Apple Watch be a Hit?
It sure looks like it. I want one and plan to buy the v1 Apple Watch that comes out Q1 2015. This is one of those times when Tim’s warning, “Don’t bet against us” seems particularly prescient.
This is a giant category waiting to happen, so its scale Matches Apple like a glove. They can easily wheel and deal at this level. Apparently Japan has already proven that this kind of thing can work. I didn’t see anything not to like, but I will defer to those who are fascinated by commerce. I’m a little more idealistic and interested in knowledge and creativity. I have no doubt Apple Pay will roll some heads and be a viable entry to this category. But I’ll leave it at that.
Tim Cook, Jony Ive, Craig Federighi and those on the iPhone and iWatch teams did themselves proud Tuesday. Tim wasn’t kidding when he said Apple would continue to blow our minds!